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Black History Month

Melanin in Media: The People, The Culture, The Blackprint

Whether it’s a sports game, TV series, radio station, or an app, media is prevalent in our everyday lives. We define the media in a broad sense as capturing various outlets including, print media, social media, television, and more. Media has the power to shape the world around us with its purpose being to entertain and inform.

While historically excluded from media outlets, Black people have still paved the way and set the tone to influence not just the media, but popular culture as a whole. Our aim is to move beyond the blueprint set in American media and to include our stories by laying the foundation for the Blackprint. This month’s theme, Melanin in Media: The People, The Culture, The Blackprint, advocates for inclusion of Black culture within the mainstream media as it is often ignored among Eurocentric norms.

Black History Month at UW–Madison is brought to you by the 2022 Black History Month Planning Committee, the Black Cultural Center, and partners across campus.

An Evening with Ruth E. Carter,
Academy Award winning costume designer
7 p.m., Sunday, February 27, 2022
Varsity Hall, Union South. Download poster (PDF)

Donate to the Black Cultural Center


Special thanks to the 2022 Black History Month Student Planning Committee


Wunk Sheek Native American Student Organization

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