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Try to limit your letter to a single page. Be succinct.
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Assess the employer's needs and your skills. Then try to match them
in the letter in a way that will appeal to the employer's self-interest.
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As much as possible, tailor your letter to each job opportunity.
Demonstrate, if possible, some knowledge of the organization to which
you are applying.
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Write in a style that is mature but clear; avoid long and intricate
sentences and paragraphs; avoid jargon. Use action verbs and the active
voice; convey confidence, optimism, and enthusiasm coupled with respect
and professionalism.
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Show some personality, but avoid hard-sell, gimmicky, or unorthodox
letters. Start fast; attract interest immediately. For more information
see Business Letter Format.
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Arrange the points in a logical sequence; organize each paragraph
around a main point.