Popular Culture

 

Body Love
The Amazing Career of Bernarr Macfadden
William R. Hunt

Popular Press


Bernarr Macfadden (1868–1955) entertained and instructed Americans for decades. He championed physical exercise, fasting, and diet reform and was the relentless scourge of established doctors. He presented his views in Physical Culture, a popular magazine featuring photographs of strong men and healthy women and articles promoting the healthy life. While some critics derided him as a health nut, no one could dispute his genius as a magazine publisher. He established the world's greatest magazine publishing empire through the innovation of such popular publications as True Story, the first confession magazine; True Detective; and many others.

For more information contact the UW Press at phone: 608-263-1110, email: uwiscpress@uwpress.wisc.edu

Cover is blue and black, with an illustration of an old body builder in a posterized black and white.

LC: 89-051126 Z
234 pp.  6 x 9
21 b/w photos, 3 b/w illus.
ISBN 0-87972-463-3 Cloth $39.95 t
ISBN 0-87972-464-1 Paper $16.95 t


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