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Popular Culture / Advertising

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Advertising & Popular Culture Studies in Variety and Versatility Sammy R. Danna Popular Press Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising. For more information contact our publicity manager, phone: (608) 263-0734, email: publicity@uwpress.wisc.edu

LC: 91-077257 HF 172 pp. 8.5 x 11 ISBN 0-87972-527-3 Cloth $34.95 t ISBN 0-87972-528-1 Paper $19.95 t To order, you can accumulate titles in the Shopping Cart by clicking on the bulleted lines below. You can submit your order electronically, paying for it with MasterCard or Visa. Click here for further explanation of shopping cart feature. Never ordered from us before? Read this first.

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