In the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, marketing management, marketing research, sales, distribution management, retailing, sales management, service management, wholesaling, and consulting.
Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.
Marketng 300 Marketing Management, 3 cr
Marketng 305 Consumer Behavior, 3 cr
Marketng 310 Marketing Research, 3 cr
Marketng 460 Marketing Strategy, 3 cr
plus
Three additional courses to be selected from:
Marketng 365, 415, 420, 425, 430, 635, 640, 645, 646.
Degree credit not given for both Marketng 415 and Journ 246 (Prin of Advertising).
Degree credit not given for both Marketng 305 and Cnsr Sci 657 (Consumer Behavior).
*Marketng 365 Contemporary Topics: Senior Interdisciplinary Design, 3 cr
*Marketng 399 Reading and Research, credits arranged
*Marketng 415 Marketing Communications, 3 cr
*Marketng 420 Global Marketing, 3 cr
*Marketng 425 Marketing Channels, 3 cr
*Marketng 430 Product and Price Management, 3 cr
*Marketng 635 Sales Management, 3 cr
*Marketng 640 Retail Management, 3 cr
*Marketng 646 Logistics Strategies, 3 cr
*May not be taken on a pass/fail basis.
These tracks are provided to guide elective choices. They are not official major tracks or emphasis areas.
Marketng 415 Marketing Communications, 3 cr
Marketng 420 Global Marketing, 3 cr
Marketng 425 Marketing Channels, 3 cr
Marketng 430 Product and Price Management, 3 cr
Marketng 635 Sales Management, 3 cr
Marketng 646 Logistics Strategies, 3 cr
Finance 325 Corporate Finance, 3 cr
MHR 305 Human Resource Management, 3 cr
MHR 420 Organization and Management Processes, 3 cr
OTM 351 Principles and Techniques of Quality Management, 3 cr
Marketng 415 Marketing Communications, 3 cr
Marketng 425 Marketing Channels, 3 cr
Marketng 640 Retail Management, 3 cr
Marketng 646 Logistics Strategies, 3 cr
Finance 325 Corporation Finance, 3 cr
MHR 305 Human Resource Management, 3 cr
Cnsr Sci 370 Computer Applications in Retailing, 3 cr
Cnsr Sci 560 Retail Promotion, 3 cr
Cnsr Sci 561 Direct Retailing, 3 cr
Cnsr Sci 563 Retail Facility Planning and Design, 3 cr
Marketng 420 Global Marketing, 3 cr
Marketng 425 Marketing Channels, 3 cr
Marketng 430 Product and Price Management, 3 cr
Marketng 635 Sales Management, 3 cr
Info Sys 320 Computers in Business, 3 cr
MHR 305 Human Resource Management, 3 cr
MHR 420 Organization and Management Processes, 3 cr
MHR 611 Personnel Staffing and Evaluation, 3 cr
Marketng 415 Marketing Communications, 3 cr
Marketng 420 Global Marketing, 3 cr
Marketng 430 Product and Price Management, 3 cr
Gen Bus 304 Intermediate Business Statistics, 3 cr
OIM 351 Principles and Techniques of Quality Management, 3 cr
Psych 225 Experimental Psychology, 5 cr
Soc 365 Computing in Sociological Research, 3-4 cr
Stat 351 Introductory Nonparametric Statistics, 3 cr
Stat 411 An Introduction to Sample Survey Theory and Methods, 3 cr
Stat 421 Applied Categorical Data Analysis, 3 cr
Journ 565 Effects of Mass Communication, 4 cr
Journ 614 Communication and Public Opinion, 4 cr
Journ 646 Mass Media and the Consumer, 4 cr