UW-Madison: Office of Trademark Licensing
What is UW-Madison Indicia?
The University asserts ownership and all right, title, and interest in and to its indicia, which includes trademarks, service marks, mascots, slogans and any other indicia that is associated with or refers to the University.
The Board of Regents of the University of Wisconsin System owns and supervises use of University indicia. Examples of University indicia include any graphic representation relating to the following:
- University of Wisconsin®
- UWTM
- WisconsinTM
- University of Wisconsin MadisonTM
- University of Wisconsin BadgersTM
- BadgerTM
- BadgersTM
- Wisconsin Badgers®
- Bucky BadgerTM
- BuckyTM
- WTM
- The Motion W logo (requires ®)
- Bucky Badger logo (requires ®)
- Bucky Badger on W logo (requires ®)
- Football helmet logo (requires TM)
- Crest W logo (requires ®)
- Numen Lumen seal (requires TM)
- Camp Randall StadiumTM
- Kohl CenterTM
- Fifth QuarterTM
- WiscoTM
The director of trademark licensing will be the clearing entity for all of the above-mentioned indicia.
