UW-Madison: Office of Trademark Licensing
In 1988, the University of Wisconsin-Madison (herein after referred to
as the University) established a trademark licensing program to protect
and promote the use of its indicia (logos, names and marks). This program is currently administered under the Office of the Chancellor.
The Collegiate Licensing Company (CLC) has been the University's licensing agent since 1988. The Atlanta-based CLC oversees the use of trademarks on apparel and other merchandise for more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. To get more information about getting licensed, go to CLC's web site, and then click on the Licensing Info tab.
The University has licensing agreements with approximately 500 companies. The University trademark licensing program has generated more than $22 million in revenues since 1988.
Individuals, groups and organizations seeking to use University indicia must have prior approval from the Office of Trademark Licensing.
